The gaming community looks like a love/hate relationship with GameStop. While they complain about high prices, bad business conditions and low trade-in rates, they cannot imagine a world without them. GameStop’s brick and mortar stores seem to have been on the brink of collapse forever now, so the company got accustomed to it and finally was told that there were even moments to come. But, unfortunately, this doesn’t exist as a lot of gamers will appreciate this.
GameStop announced it will start a new $100 million fund for game developers looking to make a profit in NFT. This will help help the devs sell tokens through its own service, which is being established in partnership with a NFT company, Immutable.
Related: If Only There was some way Game Companies Know NFTs Were Bad Before The Backlash.
GameStop’s NFT marketplace will sell games such as skin and weapons (thanks, Axios). You know that this is something that we can already do without having to write the disclaimer about how it’s not going to be that bad for the planet. It’s like a “microtransaction”, but with extra steps (and more as a bonus).
The fund is live now and developers can apply as long as their gaming project uses Web3 technology. But considering how quickly a project and community support have recently been destroyed, it may not be the best investment.
Despite pledges that it’s carbon neutral, it’s worth noting that Immutable is a base of its own platform on Ethereum, which is incredibly power-hungry. A study shows that the average cost of the annual energy cost for Ethereum is far higher than if it were for one year. It would not have been any change with Etherium 2.0 – a blockchain that is said to be much more environmentally friendly – but there is still a way to roll it out.
Whether GameStop is able to keep his carbon-neutral pledge for its own project, remains unknown. As we had previously reported today, Ubisoft’s similar promise delivered doubtable results at best, as its NFT partner used the blockchain that the gaming giant criticized for being bad for the environment. This doesn’t pertain to Ubisoft’s own collection, but it is being done by an NFT company that it’s investing in. Though GameStop is partnering with another company to complete the crypto project, it’ll be interesting to see if the retailer can avoid similar controversy to that that one who’s facing for using NFTs first.
