Spanish esports organization Team Heretics has secured a new partnership with men’s grooming brand…
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BusinessSponsorships
China’s Peace Elite League Partners with UFC – The Esports Observer｜home of essential esports business news and insights
Chinese game publisher Tencent and tournament organizer VSPN announced that their co-hosted esports competition…
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Global gaming and esports company VY Esports has launched a cultural and entertainment platform…
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Audience Insight
Twitch Launches Sports Category, Partners With Four Major Soccer Clubs – The Esports Observer｜home of essential esports business news and insights
Leading video game livestreaming platform Twitch has further extended its reach beyond the gaming…
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BusinessSponsorships
Evil Geniuses Partners With Gaming Chair Brand Secretlab – The Esports Observer｜home of essential esports business news and insights
Secretlab has added Evil Geniuses to its growing list of esports team partners, announcing…
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Chinese e-commerce company Jing Dong announced that its retail platform Jing Dong Retail has…
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Allied Esports has entered a deal with Esports Entertainment Group to launch the VIE.gg…
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BusinessSponsorships
Virtus.pro Partners With Russian Branch of Haval Automotives – The Esports Observer｜home of essential esports business news and insights
Russian and CIS esports club Virtus.pro has named Haval as its official automotive sponsor,…
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Esports Stadium Arlington announced Monday a partnership with gaming peripherals company HyperX. HyperX has…
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BusinessSponsorships
Nova Esports Partners With Indian Esports Organization Godlike Esports – The Esports Observer｜home of essential esports business news and insights
Hong Kong-based esport organization Nova Esports has announced a partnership with Indian PUBG MOBILE…
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