Riot Games has secured a partnership with the Saudi Arabian city project Neom, which…
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Riot Games’ premier European competition LEC has announced NEOM as a main partner for…
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Erste Group Bank AG (Erste Group) has been named a main partner of the…
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Audience Insight
LEC Reports 81% YTD Viewership Growth for Summer Split – The Esports Observer｜home of essential esports business news and insights
The League of Legends European Championship is reporting an 81% increase in average-minute-audience for…
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Tournaments
LEC Secures Inygon as Broadcast Partner for Portugal – The Esports Observer｜home of essential esports business news and insights
The League of Legends European Championship will begin broadcasting in Portuguese, through a new…
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Riot Games has appointed Portugal-based esports management company Inygon as the Portuguese broadcast partner…
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BusinessSponsorships
KitKat Becomes Main LEC Partner, Will Receive In-Game Banner – The Esports Observer｜home of essential esports business news and insights
Graham Ashton Graham is a business journalist with The Esports Observer, with four years…
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Riot Games has retained Nestlé brand KitKat as a partner of its European league, LEC,…
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Tournaments
LEC Signs Secretlab as New Chair Partner – The Esports Observer｜home of essential esports business news and insights
Singaporean gaming chair maker Secretlab has signed on as the chair partner for The…
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BusinessSponsorships
LEC and LCS to Introduce Reward Drops During Live Matches – The Esports Observer｜home of essential esports business news and insights
The upcoming Summer Split for the top League of Legends competitions in Europe (LEC)…
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