Russian esports organisation Gambit Esports has announced a partnership with dietary supplements company Herbalife Nutrition.
As part of the three-year deal, Herbalife Nutrition will serve as the primary sponsor of all Gambit Esports and AS Monaco Gambit rosters.
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According to the release, Herbalife Nutrition’s experts will help Gambit’s players develop individual nutrition and training programmes, as well as maintain a high level of motivation.
Herbalife Nutrition is the official sponsor of more than 170 athletes, teams and traditional sports events around the world, including Cristiano Ronaldo, LA Galaxy and Spain’s La Liga. The company is also working with the National Olympic Committees of five countries.
Nina Kandelaki, Vice-President and General Manager of Herbalife Nutrition, commented: “This collaboration with Gambit Esports opens the unique world of esports with its enormous potential and rapidly growing audience of young fans.
“We are looking forward to working with the team to help them improve their overall nutrition by integrating personalised advice and products into the players’ lives. As a partner of the Gambit Esports team, we share their ambition of continuing improvement and high performance.”
Other esports partners that Herbalife Nutrition has teamed up with in the past include Overwatch League franchise Guangzhou Charge. Earlier this year, Gambit Esports secured a one-year partnership with cryptocurrency exchange platform EXMO.
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Konstantin Pikiner, Sports Director of Gambit Esports, said: “Esports is growing, and so is our audience. A lot of our fans become concerned about a healthy lifestyle and proper nutrition choices. I believe it is our responsibility to make efforts to promote such values in the esports community, and Herbalife Nutrition is exactly the kind of partner we need in such an endeavour.”
Esports Insider says: Gambit Esports partnering with Herbalife Nutrition shows the organisation’s intention of promoting a healthy lifestyle to its teams and fans. Moreover, the dietary supplements company —which is well-respected within traditional sports — has now clearly shown it’s aiming to further infiltrate the esports scene.
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