Reddit users called on Apex Legends players and developers to arrange a fundraiser to help hurricane victims in Mozambique. Such an initiative would not have appeared if it had not been for the meme with the same weapon in the “royal battle”.
Mozambique is the weakest weapon in Apex Legends. Immediately after the release of the game on Reddit, memes about this shotgun quickly spread: Mozambique became the symbol of unsuccessful loot in the starting locations, and all the killings from it automatically went into the category of highlights. Respawn Entertainment so liked the humor of the players that the developers did not strengthen their weapons so that the meme would not disappear. And they did the right thing: now it can save human lives in the real world.
Devs , A devastating cyclone has hit the country of Mozambique . It would be awesome if an in game Mozambique skin could raise money to donate to the Red Cross. Anyone else agree ? from r/apexlegends
Tragedy for African country
On March 17, a hurricane hit the African country of Mozambique, which destroyed many settlements and killed at least 84 people. In this case, the authorities said that the number of victims could exceed a thousand. The hurricane destroyed 90% of the buildings and flooded the streets in the coastal city of Beira. The disaster also affected the cities of Zimbabwe and Malawi – according to official figures, more than 50 people died in these countries.
This tragedy was a good reason to direct the power of memes to a good cause. One of the users created a post with the posts “Seriously”, where he offered to help Mozambique and other affected countries with money. He also added a link to the Red Cross charity website.
During the day, 12 thousand people supported the idea, many of whom requested Respawn Entertainment to assist. Most often, fans of Apex Legends offered to create a special image for the Mozambique shotgun, so that the profits from its purchases went to support victims of the hurricane.
[Serious] The country of Mozambique needs our help after cyclone! Please donate! from r/apexlegends
Will Respawn Aid?
Respawn Entertainment has not yet responded to the requests of the fans, but there have already been cases in the industry when studios organized a fundraiser for charity through their games. One of the latest examples was the Blizzard Entertainment Overwatch campaign Pink Ribbon. The studio added an exclusive image for Angel to the game and collected over $ 12.7 million from its sales. All funds were transferred to the Breast Cancer Research Foundation. In 2011, Valve released a special set of items for Team Fortress, the profit from which – more than $ 400 thousand – gave in support of the victims of the tsunami in Japan.
This just how far gaming has come. This is an incredible gesture and we shouldn’t be surprised if Apex launches and in-game charity. The Respawn title earned an impressive revenue of $92 million from the in-game spendings across all platforms in February. However, they still fall on the shadow of League of Legends which earned $300 million in a single month. Nonetheless, this is still a great achievement since the Apex title was launched earlier this year.
