Spanish digital services platform imagin will partner with MAD Lions, focusing on the organization’s…
Graham Ashton
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Tournaments
FIBA to Host NBA 2K Competition With National Member Federations – The Esports Observer|home of essential esports business news and insights
The International Basketball Federation (FIBA) will host an NBA 2K20 competition featuring teams from…
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BusinessSponsorships
BLAST and TW Steel to Release Limited Edition CS:GO Watch – The Esports Observer|home of essential esports business news and insights
Esports competition organizer BLAST has revealed a limited-edition watch in collaboration with TW Steel.…
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The prize pool for Dota 2’s The International tournament has surpassed $15M USD, with…
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Tournaments
LEC Secures Inygon as Broadcast Partner for Portugal – The Esports Observer|home of essential esports business news and insights
The League of Legends European Championship will begin broadcasting in Portuguese, through a new…
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BusinessSponsorships
Volvic Sponsors BIG League of Legends Team – The Esports Observer|home of essential esports business news and insights
Berlin International Gaming has named Volvic as an official sponsor of its League of…
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BusinessSponsorships
Elgiganten Named DreamHack Nordic Partner in Multi-Year Deal – The Esports Observer|home of essential esports business news and insights
Nordic home electronics and appliance retailer Elgiganten has partnered with digital festival company DreamHack.…
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BusinessSponsorships
KitKat Becomes Main LEC Partner, Will Receive In-Game Banner – The Esports Observer|home of essential esports business news and insights
Graham Ashton Graham is a business journalist with The Esports Observer, with four years…
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BusinessSponsorships
SK Gaming Extends Partnership With Eye Care Brand HYLO – The Esports Observer|home of essential esports business news and insights
Cologne-based team organization SK Gaming has extended its partnership with HYLO to include branding…
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Tournaments
LEC Signs Secretlab as New Chair Partner – The Esports Observer|home of essential esports business news and insights
Singaporean gaming chair maker Secretlab has signed on as the chair partner for The…