Home Tournaments LEC Signs Secretlab as New Chair Partner – The Esports Observer|home of essential esports business news and insights

LEC Signs Secretlab as New Chair Partner – The Esports Observer|home of essential esports business news and insights

by Graham Ashton

Singaporean gaming chair maker Secretlab has signed on as the chair partner for The League of Legends European Championship (LEC). As part of the agreement, Secretlab will produce the first commercially available LEC-branded chair, while providing seating for both the LEC and European Masters competitions. 

Financial terms of the deal were not disclosed.

Secretlab is already signed on as a partner for Riot Games’ global esports events, and was the chair partner for the North American League of Legends Championship Series (LCS) last year. It also has partnership deals in place with LEC team G2 Esports, and LCS competitors Team Liquid and Cloud9.

This marks the third chair partner for the LEC since its rebranding in 2019, after DXRacer and AKRacing. The league resumes this Friday in its Berlin studio, with teams still playing remotely from their team houses and headquarters.

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