As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Barclays sponsor UKLC, FaZe Clan launch its own studio, 100 Thieves partner with JBL, and Twitch enter a deal with ESL and DreamHack.
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UKLC banks on Barclays as headline sponsor for summer split
DreamHack announced the return of the UKLC for its summer split, alongside a headline sponsorship from Barclays.
The partnership between the UKLC and Barclays was negotiated by Lagardère Sports UK, though terms of the deal have not been disclosed at the time of writing.
Read the full article here.
FaZe Clan partners with Sugar23 to launch FaZe Studios
North American organisation FaZe Clan joined forces with creative platform Sugar23 to launch FaZe Studios.
Created by award-winning producer Michael Sugar, Sugar23 will collaborate with FaZe Clan to create original film and television projects.
Read the full article here.
100 Thieves finds official audio partner in JBL
North American organisation 100 Thieves appointed American audio company JBL as its official audio partner.
The organisation’s players will be equipped with JBL Quantum products for practising, competing, and streaming. JBL only recently expanded into gaming in January of 2020.
Read the full article here.
ESL and DreamHack enter three-year broadcast deal with Twitch
Tournament organisers ESL and DreamHack entered a three-year broadcast partnership with live streaming platform Twitch.
The deal sees Twitch named as the global digital media partner of ESL and DreamHack events on a non-exclusive basis in 2020, before exclusivity comes into play through to 2022. From 2021, the English streams for “major” ESL and DreamHack events will be exclusively broadcast on the platform.
Read the full article here.
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