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League/Tournament Brands:
- OverActive Media’s (OAM) Call of Duty League franchise team is called Toronto Ultra.
- The team’s branding includes a purple and white color scheme and a white squirrel mascot named Tilt.
- OAM now fields three franchise teams—Toronto Defiant (Overwatch League), Mad Lions (League of Legends European Championships), and the Toronto Ultra in Call of Duty League.
OverActive Media Group (OAM) has revealed the branding of its Call of Duty League team, the Toronto Ultra. During a launch party on Oct. 24 in Toronto, the team unveiled its branding and roster to 1,500 fans at the Rebel Entertainment Complex in downtown Toronto. The event was headlined by Canadian rappers Navra Singh “Nav” Goraya and Zach Zoya.
Toronto Ultra branding includes a purple and white logo and color scheme. The team’s mascot, a white squirrel named Tilt, has been teased in a number of videos over the past several weeks on social media.
Ultra is the third franchise team for OverActive Media, which also fields two Overwatch League (OWL) teams—Toronto Defiant and expansion team Montreal Rebellion, as well as League of Legends European Championship (LEC) team, Mad Lions.
The team’s reveal is strategically timed with the release of Call of Duty: Modern Warfare and one year after the launch of Toronto Defiant.
OverActive Media CEO Chris Overholt told The Esports Observer that the company’s first year of participating in the OWL has reinforced the importance of fan engagement.
“We have spent a tremendous amount of time talking to our core fans, influencers, brands, and players to ensure we are building the very best Call of Duty team and brand in the world,” said Overholt.
Beyond the hope of becoming the top team, Overholt says that the success of Ultra’s inaugural 2020 Call of Duty League season will hinge on creating “an engaged, loyal and growing fan base” that includes both endemic cored fans and a broader base.
“The most important expression of who we are will come to life at our live events and specifically our Homeseries weekends,” said Overholt.
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