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HyperX Adds NHL Player Filip Forsberg as Brand Ambassador

by Andrew Hayward

Mentioned in this article

  • Nashville Predators assistant captain Filip Forsberg has been announced as a HyperX brand ambassador.
  • He joins other traditional sports brand ambassadors such as JuJu Smith-Schuster and Dele Alli.
  • Forsberg will join HyperX’s “We’re All Gamers” marketing campaign, which includes rapper Post Malone and soccer player Marco Reus.

Gaming accessory brand HyperX has announced the signing of NHL player Filip Forsberg, assistant captain of the Nashville Predators, as its latest brand ambassador.

Forsberg joins a growing lineup of traditional sports athletes signed by the brand, including NFL player JuJu Smith-Schuster and soccer players Raphaël Varane, Dele Alli, and Marco Reus. The Swedish player is HyperX’s first hockey pro to serve as a brand ambassador.

He will be added to HyperX’s “We’re All Gamers” marketing campaign, which also features animated versions of Reus and rapper Post Malone.

“As we continue to grow and become the number one gaming lifestyle brand, our ambassadors are key to introducing new audiences to our products,” said HyperX EMEA Vice President Paul Leaman, in a release. “HyperX is already the go-to brand for recognized gamers Pokimane and Lachlan, and esports teams NaVi and Cloud9, who are great ambassadors for our headsets, keyboards, and mice. We now want to expand our audience and offer quality products to more casual gamers who play in their free time, and Filip is a great representative of this audience.”

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