Pictured: Tyler Keenan (left), Alyson Walker (right). Credit: OverActive Media
Mentioned in this article
League/Tournament Brands:
- Incoming OverActive Media Senior Vice President of Business Alyson Walker previously worked at Bell, Maple Leaf Sports & Entertainment, and the Canadian Olympic Committee.
- Tyler Keenan, who joined in April as vice president of global partnerships, previously worked at Stackt and Nike, and helped secure OAM’s recent deals with Bell and Canon.
- OverActive Media has slots in three franchised leagues, including the Toronto franchise in the upcoming geolocated Call of Duty league.
OverActive Media 
(OAM), the parent company of Splyce and the Overwatch League’s Toronto Defiant , has announced the hiring of a pair of new vice presidents with experience in the traditional sports world.
Alyson Walker joins as the organization’s new senior vice president of business, departing her most recent role as Bell Media’s vice president of brand partnerships and client strategy. Prior to that, Walker headed up the broadcast and network divisions at Maple Leaf Sports & Entertainment, parent company of the Toronto Raptors, Toronto Maple Leafs, and Toronto FC. She also previously worked with OAM CEO Chris Overholt at the Canadian Olympic Committee.
Meanwhile, Tyler Keenan has been named OverActive Media’s vice president of global partnerships. Keenen spent a decade with Nike , as the Canadian brand director for Nike Golf, and most recently was the head of marketing and partnerships for Toronto’s Stackt marketplace, which was built inside of repurposed shipping containers.
Related Article: OverActive Media Adds Robin Brudner, Wade Oosterman to Board of Directors
According to a release, Keenan has helped secure OAM’s recent multi-year partnerships with Bell Canada and Canon Canada. His LinkedIn profile notes that he has been with the company since April, while Walker told The Esports Observer that she is just joining now. Check back later today for an interview with Walker about the opportunity she sees in esports, particularly with franchised leagues, and how traditional sports world experience can aid with OAM’s aims.
OverActive Media has a trio of slots in franchised leagues: in addition to the Overwatch League, Splyce plays in the League of Legends European Championship (LEC) and OAM recently secured the Toronto franchise in the upcoming geolocated Call of Duty League.
