Houston Outlaws, the Overwatch League franchise owned by Beasley Media Group, have announced a one-year deal with Georgia-based restaurant chain Zaxby’s for 2020, making it the team’s exclusive quick-service restaurant partner. The chain will collaborate with Outlaws on content creation and other online experiences.
Last month, Zaxby’s announced a partnership with fellow OWL organization Florida Mayhem.
With locations primarily in the Southeastern United States, Zaxby’s becomes the second regional partner for Outlaws. The organization last year signed a deal with local grocery store chain H-E-B. Additionally, the Outlaws organization has previously partnered with T-Mobile, Turtle Beach, and GameStop.
