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League/Tournament Brands:
- Hawks Talon Gaming Club has partnered with Northside Hospital to provide healthcare to its NBA 2K League team players.
- Northside Hospital’s logo will appear on both sleeves of Hawks Talon CG jerseys, LED signs adjacent to the court, and on both basket stanchions.
- Northside Hospital also partnered with Skillshot Media in February, providing various medical services to several Hi-Rez leagues.
Atlanta Hawks NBA 2K League 
affiliate team Hawks Talon Gaming Club and Northside Hospital have entered into a partnership that includes medical care and jersey placement.
Georgia-based Northside Hospital has been named the official sports medicine provider of Hawks Talon Gaming Club. Player jerseys will feature the hospital’s logo on both sleeves. In addition, Northside Hospital will receive brand placement on both basket stanchions during Hawks Talon games and LED signs located adjacent to the court.
From now until the NBA 2K League Finals on August 3, Hawks Talon players will make visits to the Elite Performance Therapy facility at the Terminus Building-Buckhead for education on how to optimize performance.
Related Article: The Growth of Health Consciousness in Esports, Part I
“Collaborating with elite esports teams, such as the Hawks Talon GC, to maximize player performance while minimizing injury is an innovative way to apply our sports medicine and performance expertise in the care of athletes on the new frontier of sports,” Dr. Vonda Wright, orthopedic surgeon and chief of the Northside Hospital Sports Medicine Network said in a release. “We are honored that Hawks Talon have entrusted our experts with the care of their athletes.”
In February, esports production company Skillshot Media partnered with the Northside Hospital Sports Medicine Network to create “a comprehensive esports medical program for SMITE and Paladins esports athletes.”
The Skillshot Media-Northside Hospital partnership includes pre-performance screenings, endurance training, sports nutrition training, a team/league doctor, access to experts for physical and mental health management, and an injury training room.
