Mentioned in this article
League/Tournament Brands:
- ELEAGUE has announced a tech and marketing partnership with IT products and services provider, CDW.
- The partnership makes CDW the official arena partner for both ELEAGUE and the Rocket League Championship Series.
- CDW will outfit the ELEAGUE studio with Lenovo Legion products, and provide technological assistance for ELEAGUE and RLCS live events.
Turner Sports’ ELEAGUE brand announced a partnership with technology products and services provider CDW, making the company the official arena partner of both ELEAGUE and the Rocket League Championship Series (RLCS).
CDW branding will be integrated into ELEAGUE broadcasts on the TBS network as well as social media content, and has already been seen during RLCS Season 8 streaming broadcasts since the season began earlier this month. The partnership will continue on through 2020.
The company will help enhance ELEAGUE and RLCS live events by providing gaming PCs and optimizing arena networks, alongside other technological assists. Additionally, CDW will outfit the ELEAGUE studio with Lenovo Legion PCs and peripherals. ELEAGUE’s broadcasts will also feature a branded “Get IT Moment,” in which commentators analyze a gameplay moment on a Lenovo tablet.
“Esports competitors need the latest technology to continue to excel and operate at their best, and CDW and Lenovo are uniquely positioned to provide that technology for them,” said Turner Sports Senior Vice President of Sales, Seth Ladetsky, in a release. “CDW’s experience in providing technology solutions for businesses of all industries and sizes gives them the expertise needed to create high-performance esports environments. We are excited to partner with CDW and Lenovo to bring compelling esports stories to life for our growing fan base.”
Rocket League developer Psyonix announced a partnership with ELEAGUE earlier this year, which included Turner Sports’ ad sales team overseeing sponsorships and advertising for RLCS Seasons 7 and 8. TBS is currently airing a multi-part “ELEAGUE | Road to the Rocket League World Championship” documentary series based on the Season 7 World Championship.
