Online bookmaker Betway has established a deal with production company Beyond the Summit that will see it sponsor CS_Summit 6, starting June 22nd.
The deal marks the second time Betway has partnered with Beyond the Summit, having sponsored CS_Summit 5 in 2019.
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Since entering the esports industry, Betway has forged sponsorship deals with leading companies to establish itself, closing sponsorships with tournament organisers ESL and BLAST and partnering with organisations such as Ninjas in Pyjamas, PSG.LGD, BIG, and MIBR.
Adam Savinson, Head of Esports at Betway, spoke on the deal in a release: “We are thrilled to announce that we are partnering with Beyond the Summit for their first Official Valve event in CS:GO. Since our successful sponsorship of CS_Summit 5 last year, we have been keen to find another opportunity to work together. We are delighted that we can yet again sponsor one of the year’s most exciting events, with the added prestige of being this summer’s RMR for Europe and North America.”
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The four-phase tournament will see 16 Counter-Strike: Global Offensive teams compete for the lion’s share of $200,000 (£157,952) alongside the opportunity to qualify for the ESL Rio Major, slated to take place in November.
Michelle Cheng, Vice President of Sales and Marketing at Beyond the Summit, added: “Betway has been a huge supporter of the Counter-Strike esports scene for many years now. They are true fans of the game, and we’re honored to partner with such an industry-leading bookmaker on our first official Valve event for CS:GO.”
Esports Insider says: Betway continues to secure deals with the biggest tournament organisers in Counter-Strike. Having sponsored the previous CS_Summit event, it comes as no surprise to see the bookmaker return for a second time.
