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Update, 18/07/2019: K-Swiss and Immortals Gaming Club 
(IGC) have announced the launch of their collaborated esports performance shoe collection, called ONE-TAP.
The initial product from the line is the MiBR ONE-TAP, which features the silver and black coloring and branding of IGC’s Brazilian Counter-Strike: Global Offensive (CS:GO) team.
Limited quantities of the MiBR ONE-TAP have gone on sale, priced $125 USD. Purchasers will be invited to give input design feedback, to be incorporated in the final release of the shoe in 2020.
- Immortals sign a partnership deal with footwear brand K-Swiss.
- The agreement will see the release of an Immortals version of K-Swiss’ Kompass design sneaker, and a new shoe tailored “specifically to professional gamers.”
- Immortals competes in the Overwatch League under the Los Angeles Valiant brand, and is backed by investors including Lionsgate and AEG.
Immortals has announced a new partnership with American athletic footwear brand K-Swiss. The deal will see the launch of an Immortals branded version of K-Swiss’ Kompass lifestyle shoe, as well as a unique product described as “the first signature sneaker for a professional gaming team.”
The Immortals Kompass will go on sale in select retailers and K-Swiss’ online store in December, with a suggested retail price of $110.
Related: Mountain Dew Signs Major Sponsorship With Immortals
The new performance shoe, which will be released in early 2019, will have K-Swiss designers visit Immortals’ Los Angeles training facility over the next few months, in order to create a product that reflects professional gamers’ requirements. The entirety of this process will be turned into a video series, to be distributed on social media channels operated by both Immortals and K-Swiss.
“Like any professional athlete, esports competitors look for any advantage they can use against their opponents,” Immortals CEO Noah Whinston said in a press release. “By wearing a uniquely designed shoe specifically created for our esports players with their input, they know that they have an immediate advantage—both physically and psychologically.”
Immortals currently competes in Dota 2 , Super Smash Bros , Arena of Valor, Clash Royale , and Overwatch —the latter under the franchise Los Angeles Valiant. The organization has notable backers from the entertainment industry, including Anschutz Entertainment Group (AEG) and Lionsgate . The latter resulted in LA Valiant promoting the Starz-owned series Ash Vs. Evil Dead on its jerseys, however with the recent cancellation of the show, it’s not clear what brand will take its place.
