Mentioned in this article
- German e-commerce brand Cyperport made its first esports partnership by sponsoring PENTA.
- Cyberport’s logo will be visible on all PENTA team jerseys, including the League of Legends division PENTA 1860.
- PENTA’s ELZ esports performance center will be outfitted with “high-end gaming equipment,” including custom Acer computers.
Dresden-based e-commerce brand Cyberport has announced an official partnership with German esports organization PENTA Sports . This is Cyberport’s first venture into esports sponsorship.
As PENTA’s main sponsor, Cyberport will supply PENTA’s ELZ esports performance center with electronic gaming equipment such as custom Acer computers and monitors of “the highest standard.” In addition, Cyberport’s logo will be added to all PENTA team jerseys, including the new League of Legends division PENTA 1860.
Additional details such as the length of the partnership were not disclosed. PENTA’s Managing Director Andreas Schaetzke stated that “further joint esports activities” with the two companies are “planned for the future.”
Related Article: PENTA Sports Partners With Cinema-Focused Merchandise and Event Organizers MMmedia
“Electronic sports is a rapidly growing market,” Simon Frank, director of marketing at Cyberport said in a release. “With PENTA we have a strong partner in Germany to further expand our market position in the field of gaming. With its esports performance center in Berlin, strong teams and a promising vision PENTA is the ideal partner for us and we are looking into a bright and exciting gaming future.”
Other recent PENTA sponsors include 20th Century Fox , betting platform Sunmaker , and MMmedia, one of Germany’s biggest cinema merchandise companies.