Mentioned in this article
- Frozen foods brand Goryachaya Shtuchka will sponsor this month’s Dota 2 EPICENTER Major in Moscow.
- The ABI Product brand will activate on-site via a stand with samples and promotional activities, and will be featured during broadcasts as well.
- The $1M USD tournament will take place at the CSKA Arena, with the playoff and finals stages happening from June 28-30.
Moscow’s EPICENTER Major 
for Dota 2 will feature Russian frozen foods brand Goryachaya Shtuchka as a sponsor, EPICENTER operator Epic Esports Events announced today.
ABI Product’s Goryachaya Shtuchka (“Hot Stuff”), which makes frozen foods such as meat snacks and broth-filled dumplings, will have a branded stand at the playoff and finals stages from June 28-30 at the CSKA Arena in Moscow. Attendees will be able to sample the company’s products, as well as take part in activities and obtain giveaway items.
The brand will also be featured during EPICENTER Major broadcasts from the RuHub Studio, from the qualifiers through the finals. Goryachaya Shtuchka has previously sponsored RuHub esports event broadcasts for Dota 2 and Counter-Strike: Global Offensive .
Related Article: Moscow Tournament EPICENTER Selected for $1M Dota 2 Major
“[The] esports community’s high level of emotional engagement and open-mindedness when it comes to surprising novelties is a great opportunity to communicate [the] Goryachaya Shtuchka brand,” said ABI Product marketing director Denis Martasov in a release. “[The] esports sector is growing rapidly, acquiring more and more followers not only in Russia, but in the whole world. As of now, there are more than 12M esports fans in Russia alone, and this number just keeps growing. We are planning to broaden Goryachaya Shtuchka’s presence in the esports community, introducing the brand to gamers via new channels and promotional activities.”
The EPICENTER Major is the fifth and final Dota 2 Major of the 2018-19 Dota Pro Circuit, with $1M and 15,000 total Pro Circuit Points up for grabs. Sixteen teams will compete at the event, including Team Secret , Team Liquid , Evil Geniuses , and Fnatic .
