- Tire brand BFGoodrich will sponsor the $100K USD Rocket League tournament at DreamHack Dallas from May 31 to June 2.
- It is the first esports partnership for BFGoodrich, which is owned by Michelin.
- This is the second Rocket League event in the DreamHack Pro Circuit, with two more on the horizon for 2019.
BFGoodrich has signed on as the official tire partner of the DreamHack 
Dallas Pro Circuit Rocket League tournament, DreamHack announced today.
The tire maker’s branding will appear in the broadcast and studio show, and the company will also present the tournament’s MVP award. DreamHack will produce a custom-branded podium featuring BFGoodrich tires, tread marks, and neon lighting.
DreamHack Dallas takes place from May 31 to June 2, and is the first DreamHack event to be held in Dallas following previous stops in Austin, Texas. This is the first esports sponsorship for the 149-year-old BFGoodrich, which is owned by Michelin.
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“DreamHack Dallas is a great way for BFGoodrich to bring our brand and lifestyle to esports fans,” said BFGoodrich PR manager Phil Watson, in a release. “We are already very active in Texas, and this partnership will help us build relationships with a new audience there. Esports enthusiasts want performance and incredible experiences, and that translates well into what BFGoodrich offers its consumers.”
The DreamHack Pro Circuit is a series of four Rocket League tournaments, each awarding $100K in prize money. Dallas is the second stop in the event series, which debuted in February at DreamHack Leipzig in Germany. The remaining Pro Circuit tournaments will take place in Valencia, Spain, in July; and Montreal, Canada, in September.
