Mentioned in this article
League/Tournament Brands:
- BMW Brazil has sponsored Brazilian esports organization paiN Gaming, and will launch the partnership at this week’s Brazil Game Show.
- The companies will collaborate on content, events, and activations, and BMW’s logo will appear on the team’s jerseys.
- paiN Gaming participates in several games, including League of Legends and Counter-Strike: Global Offensive.
Brazilian esports organization paiN Gaming has announced a partnership with automaker BMW Brazil, which includes content creation and prominent logo placement on the team’s jerseys.
The companies will officially launch the partnership during this week’s men’s Counter-Strike: Global Offensive (CS:GO) final at the Brazil Game Show (BGS). The team jerseys will feature a large BMW logo on the front, plus paiN Gaming has unveiled a video featuring several of its players and content creators promoting the BMW i3 and i8 electric and hybrid car models.
“BMW is a pioneer company that paves its own way independently. We reinvent ourselves every day to fascinate consumers and fans with the latest in premium mobility technology. That’s why we see a lot of synergy in the partnership with paiN Gaming that—like BMW—delivers adrenaline through technology,” said Jorge Junior, head of BMW Group Marketing in Brazil, in a release. “We live what we love, and we believe that this union will encourage this, which already is one of the most important and electrifying sports on the planet. This will position us even closer to the new generations that were born in digital times, and that are fully connected to this environment.”
According to a release, image rights for about 50 paiN Gaming players and streamers are included in the sponsorship deal, and BMW will sponsor further content campaigns along with events and activations. BMW also sponsors North American team, Cloud9.
“Brazil is one of the three largest esports consumer markets in the world, with about 18M casual spectators/enthusiasts,” said paiN Gaming Commercial Vice President Allan Fernandes, in a release. “Receiving the investment of traditional brands that are benchmarks in their segments and technological advances is important to consolidate esports as fertile ground for connecting with new generations and the future.”
In addition to CS:GO, paiN Gaming competes in games such as League of Legends, Dota 2, and Clash Royale, and is also sponsored by brands such as Coca-Cola and Samsung.
