- Nissan has announced partnerships with FaZe Clan and OpTic Gaming.
- Both teams will feature Nissan branding on their jerseys, and will have access to Nissan vehicles for content creation purposes.
- Branches of BMW and Honda have also sponsored teams so far in 2019.
Automaker Nissan has signed sponsorship deals with both FaZe Clan 
and OpTic Gaming , becoming the latest car company to partner with an esports organization in 2019.
FaZe Clan and OpTic Gaming players will wear Nissan logos on their jerseys, and the teams will have access to Nissan vehicles to aid with content creation. Nissan’s Armada, Altima, Kicks, and Leaf vehicles will be featured in the content campaign.
“For any company trying to reach the Gen Z and millennial-minded audience, streaming and esports is an enormous opportunity,” said Robert Cross, director of media and activation at Nissan North America, in a release. “We believe this partnership presents a new approach in introducing ourselves and connecting with millions of fans through their favorite gamers.”
While the sponsorship deals were announced together, OpTic Gaming and FaZe Clan are separate, competing organizations, and were notably heated rivals in competitive Call of Duty . FaZe Clan is best known for its Fortnite and Counter-Strike: Global Offensive teams, while Infinite Esports & Entertainment’s OpTic Gaming has been a recurring powerhouse in Call of Duty and is the organization behind the Overwatch League’s Houston Outlaws .
Related Article: BMW Signs With Cloud9 for First Team Sponsorship Deal
“We are thrilled to have an innovative automotive company like Nissan as a sponsor and brand partner,” said FaZe Clan CEO Lee Trink in a release. “We look forward to creating compelling content together for this exciting relationship.”
Earlier this month, BMW’s Southern California dealership group signed a sponsorship deal with Cloud9 , while American Honda partnered with Team Liquid back in January. This isn’t Nissan’s first foray into esports, however: the company previously partnered with Team Curse’s League of Legends team back in 2013, for an online video campaign.
