Credit: Warriors Gaming Squad
- Banking company Chase has signed a three-year partnership deal with the Warriors Gaming Squad.
- The Warriors Gaming Squad is the NBA 2K League team of the NBA’s Golden State Warriors.
- Chase branding will be incorporated into the team’s digital home court, plus the companies will co-produce video content and pursue additional initiatives.
Warriors Gaming Squad , the NBA 2K
The deal will see Chase branding integrated into the Warriors Gaming Squad’s in-game experience for home games, including digital signage and a pair of Chase logos on the virtual court. The companies will also collaborate on video content for this NBA 2K League season, such as a “Before the Game” series that follows each player’s route to becoming a pro.
Chase cardholders will also be able to participate in a “play where the pros play” event, plus Chase will provide Warriors Gaming Squad players with financial literacy sessions. The companies have an existing relationship, as the Golden State Warriors will begin playing in the newly-constructed Chase Center in San Francisco later this year.
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The NBA 2K League began its second season this week, with four new NBA-affiliated teams added to bring the league total to 21; at least one more will join in 2020. The league itself has a number of sponsors, such as HyperX