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League/Tournament Brands:
- Team SoloMid (TSM) has signed a new three-year agreement with Logitech International’s gaming division.
- Following five years of collaboration, Logitech G is the longest-tenured partner of TSM.
- The continued partnership spans across TSM’s esports teams, gaming influencers, digital products, and content creation.
North American-based gaming brand TSM has announced a three-year renewal of its partnership with Logitech G . The PC and console gaming division of Logitech International will continue to support TSM’s professional esports teams and streamer talent, while also gathering data and feedback to further develop its gaming equipment. Financial terms were not disclosed.
“Esports is one of the most captivating and exciting fields of professional competition in the world and is changing how people combine athleticism, cognition, and technology,” said Ujesh Desai, VP and GM at Logitech G, in a statement. “We are excited and honored to continue our global partnership with TSM, combining our efforts to grow the world of esports.”
Logitech G first partnered with TSM five years ago, and is its longest-tenured to date. Other brands partnered with the organization include Lenovo Legion and Dr Pepper , with its players competing in the League of Legends Championship Series (LCS), Apex Legends , Super Smash Bros. , and Fortnite . Logitech G sponsors other esports teams such as G2 Esports , ENCE , and the London Spitfire , and is also a partner of the League of Legends European Championship (LEC) and the Farming Simulator League.