Credit: 100 Thieves/Totino’s
- Totino’s continues its partnership with 100 Thieves by sponsoring the esports organization’s Fortnite team.
- The announcement comes just months after Totino’s became a founding sponsor of the 100 Thieves Call of Duty team.
- Co-branded content has been planned, including a video tour of the Totino’s World Cup House in Atlanta, Georgia, and a Fortnite docu-series called “Loot.”
Esports organization 100 Thieves 
has signed another deal with General Mills-owned frozen pizza brand Totino’s—this time, as a sponsor of its Fortnite team. The continuing partnership has expanded to naming rights for the new Totino’s World Cup House in Atlanta and a 10-week content docu-series called “Loot.”
In February, Totino’s became the founding sponsor of the 100 Thieves Call of Duty team and announced a docu-series called “[02100].”
The new series, “Loot,” will focus on the rise of Fortnite and how it has impacted the lives and career choices of 100 Thieves’ content creators and pro players. A new episode will air on the 100 Thieves every week starting on April 26th, each focused on a different team member’s story. The release did not indicate where these episodes would air, but the previous Totino’s-sponsored docu-series aired on 100 Thieves’ official YouTube channel.
Related Article: 100 Thieves Adds Totino’s as Call of Duty Partner
“Totino’s has been an incredible partner for our Call of Duty team and ‘[02100]’ docu-series, so we couldn’t be happier that the company is now a presenting sponsor of our Fortnite team as well,” 100 Thieves’ founder and CEO, Matthew “Nadeshot” Haag said in a release. “The Atlanta house will allow our professional players to practice the same way they’ll compete, and the ‘Loot’ series will give our fans a closer look at their journeys to success. We’re stoked—we can’t wait for what’s next for our Fortnite team.”
In the coming weeks, 100 Thieves will release a video tour of its new, Atlanta-based Totino’s World Cup House. The living/training hub will become the new home to three of 100 Thieves’ professional Fortnite players. Specific player names were not disclosed.
The sponsorship and content announcements will lead up to the Fornite World Cup qualifiers and finals. The finals will take place in New York City from July 26-28 and offer a $30M USD prize pool, the highest ever developer-funded prize pool in esports history.
Totino’s has been an active participant in esports for many years. The frozen pizza brand hosted a Call of Duty invitational in 2015 and in 2018 became the first non-endemic sponsor of the Pittsburgh Knights.
