Home Business This week in esports: Lunar, McLaren, Nations Ventures, Samsung

This week in esports: Lunar, McLaren, Nations Ventures, Samsung

by Adam Fitch

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Lunar enter the industry, McLaren partner with DragonX, the launch of Nations Ventures, and Samsung sponsor T1.

We also have a twice-weekly newsletter that informs you of every significant happening in the business and industry side of esports, feel free to subscribe here.

Astralis Group banks on three-year deal with Lunar

Astralis Group Lunar
Image credit: Astralis Group

Astralis Group, the parent organisation of Astralis, Future FC and Origen, established a three-year deal with banking application Lunar.

The partnership includes an Astralis-branded payment card and digital content available exclusively for those who use the Lunar banking app.

Read the full article here.

DragonX drives away with McLaren Seoul partnership

McLaren Seoul DragonX
Credit: DragonX

McLaren Seoul partnered with Korean esports organisation DragonX (DRX), according to a tweet from the official DRX account on May 27th.

DragonX, like many teams in the LCK, focuses almost entirely on League of Legends. It also fields teams in Honor of Kings and Clash Royale, however.

Read the full article here.

We Are Nations launches Nations Ventures

Nations Ventures
Image credit: Nations Ventures

Esports merchandising company We Are Nations announced the formation of Nations Ventures, an investment vehicle for esports.

Nations Ventures will invest in early-stage companies that don’t compete with the core business of We Are Nations.

Read the full article here.

T1 finds official display partner in Samsung

Samsung x T1
Image credit: Samsung

South Korean organisation T1 Entertainment & Sports established a partnership with South Korean electronics conglomerate Samsung.

The deal will also see a range of promotional activities take place between Samsung and T1’s League of Legends team, featuring a meet-and-greet which will be hosted at an unspecified date.

Read the full article here.

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