Just six months after announcing a controversial rebrand that included a drastically new logo,…
rebrand
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DOTA 2Esports
Evil Geniuses reveals ‘final phase’ of rebrand and LG UltraGear deal
by H.B. Duranby H.B. DuranNorth American organisation Evil Geniuses has unveiled what it calls the “final phase” of…
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On Friday, Fnatic, a London based esportive firm for CS:GO teams, League of Legends, Dota 2 and others, revealed a full corporate brand on Facebook. “We are simplified, cleaner, sharper and visually aligned with our new brand aesthetics,”…
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BusinessMarket & Companies
Esports Organization Fnatic Completes Rebrand
by Kevin Hittby Kevin HittMentioned in this article Fnatic, the London based esports organization, who fields teams in…
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Tournaments
Chinese Organization Snake Esports Appears to Rebrand to ‘LNG Esports’
by Hongyu Chenby Hongyu ChenChinese League of Legends team Snake Esports unveiled a new logo on its home…
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Tournaments
Tencent Esports Launches Referee Training Program, LGD and SN Rebrand for LPL Summer Season
by Hongyu Chenby Hongyu ChenOver the past week, the Chinese esports industry has seen several partnerships and sponsorships…
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BusinessCommercial News
compLexity Gaming unveils organisational rebrand
by Adam Fitchby Adam FitchNorth American organisation compLexity Gaming has unveiled a new look that represents “its continued…
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Interviews
Viktor Wanli explains Team Kinguin’s short-lived rebrand to Black Devils
by Adam Fitchby Adam FitchTeam Kinguin no longer exists. Once well-known as the esports arm of digital marketplace…