BMW is shifting its global marketing strategy monumentally by switching to esports, which it…
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Tournaments
Doritos Signs on as Official Marketing Partner of Twitch Rivals – The Esports Observer｜home of essential esports business news and insights
Game streaming platform Twitch has announced a new marketing partnership for its esports competition…
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With esports reportedly reaching up to $8 billion in total wagers in 2019, there’s…
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Mentioned in this article League/Tournament Brands: London-based team organization Excel Esports has hired Milly…
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Mentioned in this article Sponsorship data platform FanAI has hired Jeff Katz as chief…
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As esports grows in terms of commercial opportunities, so does the amount of people…
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BusinessMarket & Companies
Wehype Recruits Former DreamHack Sales Director; Discusses State of Influencer Marketing
Mentioned in this article Swedish start-up Wehype has developed a self-serve platform that connects…
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BusinessSponsorships
DouYu Renews Partnership with PSG.LGD, Announces Separate ‘Rocket Launch’ Marketing Event
Mentioned in this article Chinese livestreaming service DouYu and esports team PSG.LGD have extended…
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BusinessMarket & Companies
German Games Industry Association Appoints Manager for Marketing & Esports
Mentioned in this article Kristin Banse will take the position of manager for marketing…
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Tournaments
Intel Esports Marketing Manager on Keeping $1M CS:GO Grand Slam ‘Special’ with Rule Changes
Mentioned in this article League/Tournament Brands: Team Liquid has been on an incredible run…