Global esports organisation Fnatic has extended and expanded its partnership with sports and esports…
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BusinessCommercial News
ESL Gaming and Monster Energy expand partnership
by Ivan Šimićby Ivan ŠimićAmerican energy drink brand Monster Energy has expanded and extended its partnership with tournament organiser…
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American esports company Complexity Gaming has expanded its partnership with beer brand Miller Lite,…
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Live Media Esports Entertainment, a Peru-based production company focused on esports, has established a…
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BusinessMarket & Companies
Financing for Coaching and Analytics Technologies, Giants Gaming and BLAST Expand – The Esports Observer|home of essential esports business news and insights
by Tobias Seckby Tobias SeckMay marks the fourth of five months this year in which The Esports Observer…
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BusinessSponsorships
Pringles and ESL Expand Partnership Across Multiple Markets and Tournaments
by Kevin Hittby Kevin HittGlobal esports tournament organizer ESL announced the expansion of its partnership with Pringles. The…
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BusinessInvestment
Statespace Raises $15M Series A Investment to Expand its Team – The Esports Observer|home of essential esports business news and insights
by Tobias Seckby Tobias SeckOn Friday, gaming performance analytics company Statespace announced that it had raised a $15M…
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BusinessSponsorships
McLaren Racing Partners With Veloce Esports to Expand Global Esports Program
by Kevin Hittby Kevin HittToday, McLaren Racing announced a new partnership with esports provider Veloce Esports to deliver…
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McLaren Racing has announced that it has partnered with London-based organisation Veloce Esports to expand its existing…
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EsportsLeague of Legends
Mclaren and Logitech G expand partnership through 2020
by Alex Peteby Alex PeteThe Logitech G brand for Gaming Peripherals has extended the collaboration with UK automaker…