Swedish esports organisation Ninjas in Pyjamas (NIP) has announced the appointment of Toni Kaski as…
Commercial
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Danish esports organisation Astralis has entered a partnership with online casino platform Roobet. The two-year deal will…
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As football maintains its position as one of the most popular sports around the…
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Image credit: ESI Commercial deals underpin the esports industry; sponsorship is our bread and…
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Consumer acquisition technology firm Aquarius AI has signed a letter of intent to enter…
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Tournaments
How COVID-19 Impacted the LEC’s Viewership and Commercial Partners – The Esports Observer|home of essential esports business news and insights
A canceled live event, shut down studio, and a cast and crew stranded at…
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Tournaments
LPL Spring Final Brings Commercial Value to China’s Capital, DouYu Signs Multiple Deals
by Hongyu Chenby Hongyu ChenLast week was significant in China’s esports industry, not only because it experienced its…
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BusinessSponsorships
Team Liquid Player Hungrybox Featured in Campbell’s Soup Twitch Commercial
by Trent Murrayby Trent MurrayMentioned in this article Juan “Hungrybox” DeBiedma stars in a new Campbell’s Soup commercial…
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Mentioned in this article The first known prioritization of statistics and data in professional…
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BusinessMarket & Companies
RedBird Capital Invests $125M in NFL & MLB Players’ Commercial Rights Company
by Tobias Seckby Tobias SeckMentioned in this article The players’ associations of the NFL and MLB have partnered…