Tournaments State Farm Renews, Expands Sponsorship Deal With Riot Games by Ben Fischer May 22, 2019 written by Ben Fischer May 22, 2019 Credit: Riot Games/State Farm Riot Games has signed insurance sponsor State Farm to three-year extension that includes global events for the first time. State Farm, which became the newly reconstituted North American pro circuit’s first sponsor in 2018, will stay with the League of Legends Championship Series (LCS) through ’21, and will also sponsor the global World Championships, Mid-Season Invitational and All-Star events. The insurer will also return as presenting sponsor of the League of Legends College Championship, which will start Thursday in LA. In all cases, the linchpin of the deal is entitlement of the State Farm Analyst Desk during LCS broadcasts and on the English-language feed of Global events, and three in-stream content segments: Assist of the week, I’m Helping, and Level-Up. State Farm will also activate on site. The extension includes the ’21 World Championships, which will be in the U.S. for the first time since 2016. ReKT Global , State Farm’s esports agency of record, advised on the deal. Ben Fischer is a staff writer for SportsBusiness Daily, where this article first appeared. LCSleague of legendsLeague of Legends College ChampionshipNorth AmericaRekt Globalstate farm Source link DealexpandsFarmGamesRenewsRiotSponsorshipState 0 comment 0 FacebookTwitterPinterestEmail Ben Fischer previous post Five reasons to attend the Esports Insider Hall of Fame 2019 next post Mkers announces sponsorship from Armani Exchange Related Articles Riot launches first official Wild Rift tournament roadmap... November 29, 2022 MOONTON enters Brazilian esports, launches official Mobile Legends... November 28, 2022 ESL Gaming signs global partnership deal with Monster... November 26, 2022 Opera GX teams with tournament platform Repeat.gg –... November 25, 2022 Riot Games announce Wild Rift competitive circuit in... November 23, 2022 Credit Karma activating on Valorant deal – ARCHIVE... November 20, 2022 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment.
