Mentioned in this article
- German snack brand NicNac’s is the latest sponsor of the League of Legends Premier Tour.
- NicNac’s will activate around the Premier Tour Summer Cup, which takes place in August at the gamescom convention in Cologne, Germany.
- The Premier Tour tournament series, which serves Germany, Austria, and Switzerland, will transition into a multi-division league structure for 2020.
Riot Games 
has announced German snack brand NicNac’s as the latest sponsor of the League of Legends Premier Tour , which is the official league for Germany, Austria, and Switzerland.
The peanut snack is made by The Lorenz Bahlsen Snack-World , which also makes products such as Crunchips and Monster Munch. NicNac’s has previously supported local teams and activated at other esports events, according to Riot’s announcement.
NicNac’s will hold promotions around the next League of Legends Premier Tour event, the Summer Cup, at the gamescom convention in Cologne, Germany. The competition will be held on August 23, and the top two teams will advance to the European Masters continental cup.
Related Article: Insurer R+V Versicherung Named Supplier of League of Legends Premier Tour
The Premier Tour is run in partnership with German esports agency Freaks 4U Gaming , and is currently operated as a tournament circuit. However, it will transition into a league structure for 2020, complete with multiple divisions for competing teams.
Riot Games also recently announced German insurance company R+V Versicherung as an official supplier for the League of Legends Premier Tour.
