- Secretlab has announced a pair of gaming chairs created with electronic musician deadmau5.
- Deadmau5 is a performer and producer who also streams games via Twitch. His logo and branding appears on the chairs.
- Secretlab is partnered with organizations such as Cloud9 and Team Secret, and provides chairs for the League of Legends Championship Series and World Championship.
Gaming chair maker Secretlab, which is partnered with a number of esports teams and companies, has announced the launch of branded chairs created in partnership with electronic musician Joel “deadmau5” Zimmerman.
The Mickey Mouse-esque deadmau5 logo appears on the chairs, along with the name and other design elements. Secretlab’s OMEGA and TITAN chairs are both available to purchase with this special-edition finish.
Zimmerman, who performs while wearing a large mask, has been nominated for six Grammy Awards and has notched three #1 singles on the Billboard Dance/Electronic Songs chart. He is also an avid gamer who streams on Twitch 
and has appeared in games himself, including Activision’s DJ Hero 2.
“Producing music means I spend most of my hours seated, and I really needed a comfortable, fully-adjustable and incredibly well-constructed chair. I am extremely selective about the gear for peak performance,” said Zimmerman in a release. “After trying out Secretlab’s chairs, they were so superior in quality and comfort, it was the only choice I wanted not just for myself, but for all of my fans through a world’s-first Secretlab deadmau5 gaming chair. That, and I love gaming, so there’s no reason not to enjoy the best comfort throughout work and play.”
Related Article: Secretlab Partners With English Professional Soccer Player Dele Alli
Secretlab is the official chair sponsor for several esports teams, such as Cloud9
, Team Secret , and Tribe Gaming. The company also provides the chairs for Riot Games’ League of Legends Championship Series (LCS), Mid-Season Invitational, All-Star Event, and World Championship, as well as OGN’s 100-seat Super Arena for battle royale competitions.
Just last week, Secretlab announced a partnership with Tottenham and English Premier League player Dele Alli, who also streams gameplay via Twitch. The deadmau5 deal is also reminiscent of HyperX’s
signing of rapper Austin “Post Malone” Post last year, as gaming accessory brands seek more sponsorship deals with established influencers in other industries.
