Leagues of Legends developer Riot Games has unveiled statistics for the 2019 season of the LCS.
An end-of-year review states that the North American competition brought in 11 new partners.
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The report states that over 53,000 fans attended the finals of both the spring and summer splits, with $5.44 million (£4,097,163.20) being contributed to the local economy of Detroit alone through the LCS Summer finals. It’s also stated that the LCS was the third most popular professional sports league among 18-34 year olds in the United States.
The Spring finals had a total of 2.4 million hours watched, with a peak concurrent viewership of 609,000 and an average concurrent viewership of 433,000 – according to Nielsen.
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The league has partnered with Alienware, Caffeine, Honda, Mastercard, Panasonic, Red Bull, Rocket Mortgage, Secretlab, SNAPS, State Farm, U.GG, and We Are Nations. 91 percent of the partners signed on for multiple years.
At the end of the report, it was said that the LCS would commence with its Spring Split on January 25th. In 2020, the league will have three new faces: Evil Geniuses, Dignitas, and Immortals.
Esports Insider says: It’s good to get some transparency on the performance of both the league and the two finals that it hosted, especially with the economic impact report. Releasing this data will help to show prospective advertisers what they’re buying into and provides some context as to how popular the league really is among the young demographic.
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