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League/Tournament Brands:
- Smartphone maker OPPO is the latest global partner for Riot Games’ League of Legends international competitions.
- OPPO will sponsor the game’s World Championship, Mid-Season Invitational, and All-Star Event through 2024.
- The OPPO brand will be used to present broadcast content, as well as the MVP award for two of the events.
Riot Games has announced a multi-year global partnership with OPPO, which will see the Chinese smartphone maker sponsor international League of Legends competitions for years to come.
The partnership covers the League of Legends World Championship, as well as the Mid-Season Invitational and All-Star Event. The deal begins with the 2019 World Championship, which begins on Oct. 2 and concludes on Nov. 10 in Paris, and will continue on through 2024. This is OPPO’s first esports partnership.
“Esports is a fast-growing sport globally, and League of Legends has become a lifestyle of many young people in recent years,” said OPPO Vice President and President of Global Marketing Brian Shen, in a release. “As a consumer-centered brand, OPPO always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and OPPO; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”
The Most Valuable Player award at the Mid-Season Invitational and World Championship will be presented by OPPO, plus an “OPPO Cam” component will be added to broadcasts with behind-the-scenes footage and other content. Additionally, a sponsored “Welcome to the Rift” segment will spotlight new teams at the League of Legends World Championship. OPPO also plans consumer promotions, including giving away all-access trips to all three events.
OPPO joins Riot’s other global League of Legends partners, including Mastercard, State Farm, Secretlab, Alienware, and Louis Vuitton. OPPO also sponsors traditional sports ventures such as FC Barcelona, Wimbledon, and the International Cricket Council.
