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- Streamer Tyler “Ninja” Blevins has authored a series of books that will be released between a pair of Random House imprints.
- Ninja: Get Good and Ninja Notebook will release in August from Clarkson Potter, while Ninja: The Most Dangerous Game will follow in December from Ten Speed Press.
- Management firm Loaded arranged the deal with Random House, and previously set up partnerships for Blevins with companies such as Samsung and Red Bull.
Popular Fortnite 
streamer Tyler “Ninja” Blevins has signed with Random House imprints Clarkson Potter and Ten Speed Press to publish a trio of books in 2019.
Management firm Loaded —owned by technology and services company Popdog —partnered with the Random House imprints on Blevins’ behalf. Loaded has previously worked with companies such as Samsung , Red Bull , Electronic Arts , and Capitol Records to create brand and marketing campaigns for Blevins.
The first two kid-centric books, Ninja: Get Good and Ninja Notebook, will release in August from Clarkson Potter. Ninja: Get Good features tips on getting started as a streamer, improving game skills, and creating an online community, while Ninja Notebook is a journal with writing prompts, stickers, and tips and tricks.
In December, Ten Speed Press will publish Ninja: The Most Dangerous Game, a graphic novel from Blevins and co-writer Justin Jordan, along with artist Felipe Magaña. It’s planned as the first in a series of fictional graphic novels targeted at teenagers and young adults.
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“With every brand deal we make, we want to ensure that our clients are effectively communicating to their fan bases, both online and off. Clarkson Potter and Ten Speed Press allowed us to work hand-in-hand with Ninja to leverage both his skills and creativity in an authentic way,” said Loaded founder and CEO Brandon Freytag, in a release. “We are excited to bring these books to Ninja fans and gaming enthusiasts, offering them the opportunity to learn from one of the best gaming how-to books written, as well as transform into a fantastical gaming universe.”
Loaded also represents several other popular streamers, including Michael “Shroud” Grzesiek, “AnneMunition,” Benjamin “DrLupo” Lupo of Rogue , and Jack “CouRage” Dunlop of 100 Thieves .
