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League/Tournament Brands:
- Gaming peripherals maker SteelSeries has been acquired by Nordic private equity firm, Axcel.
- SteelSeries was purchased from American private equity firm L Catterton, and terms were not disclosed.
- SteelSeries currently sponsors FaZe Clan, North, and the Cavs Legion GC.
Nordic private equity firm Axcel has invested in peripherals maker SteelSeries 
and acquired majority shares in the Danish company, the firm announced today.
Axcel purchased SteelSeries from L Catterton, an American private equity firm. Terms of the deal were not disclosed. SteelSeries was founded in 2001 and produces an array of gaming-centric peripherals, including headsets, keyboards, and mice.
“I’m excited about partnering with Axcel for the next phase of the company’s journey,” said SteelSeries founder Jacob Wolff-Petersen, in a release. “SteelSeries has become a global company, but the company’s Nordic heritage is still an essential part of our DNA. Axcel was therefore an obvious partner. I’m certain that together with Axcel, we will be able to further expand the SteelSeries brand across regions and channels.”
Related Article: SteelSeries to Provide Over 150 Headsets for Super Smash Bros. Tournament Frostbite 2019
Since its founding in 1994, Axcel has raised five funds with a total committed capital of more than €2B ($2.26B USD). SteelSeries is the latest investment as part of the Axcel V fund, which has also invested in companies such as medical diagnostics equipment maker Orion Diagnostica and the European Sperm Bank.
SteelSeries has partnered with numerous esports teams over the years, and currently sponsors FaZe Clan , North , the NBA 2K League’s Cavs Legion GC , and veteran Quake player Sander “Vo0” Kaasjager.
