Pizza Hut will return to Amazon’s streaming platform as an official partner of Twitch Rivals North America. The brand will be the official pizza of Twitch’s competition property and will bring back last year’s limited run program Friday Night Bites as a monthly content series.
The show will feature gaming and celebrity guests playing games and eating pizza together, with the first episode featuring popular musician T-Pain, who has become an active Twitch streamer in recent years.
Additionally, Pizza Hut will become the sponsor of a broadcast segment for Twitch Rivals events. Dubbed “M-V-Pizza,” the segment will highlight key gameplay moments from winning teams or players.
Earlier this year, Logitech signed on as the official hardware provider for Twitch Rivals. The brand also saw a sponsorship deal with Verizon signed in 2020.
