Home Business No Esports Yet for Hangzhou Asia Games, NEXT Adds China UnionPay and Li-Ning Sponsorships

No Esports Yet for Hangzhou Asia Games, NEXT Adds China UnionPay and Li-Ning Sponsorships

by Hongyu Chen

Last week China’s esports industry saw a number of deals signed at the regional level; including partnerships with long-running local event brands, and a series A investment round for an Honor of Kings team.

Among the top stories: Hangzhou Asia Games confirmed its first 37 official sport titles, but esports were not included; NetEase announced its new esports plan for the NEXT Spring Season; ImbaTV and Douyu announce plans to co-organize a Dota Auto Chess tournament on April 9; KPL team YTG raised $1.49M in series A funding round; and PSG. LGD signed a sponsorship deal with IPASON.

Every week The Esports Observer presents the biggest esports business news in China, including investments, acquisitions, sponsorships, and other major news from the region.

Hangzhou Asia Games Confirms 37 Official Sports, Esports Not Included

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Credit: Hangzhou Asia Games Committee

On April 8, the Hangzhou Asia Games Committee announced the first 37 sports disciplines for the 2022 Hangzhou Asia Games, which will take place across Sept. 10-25 of that year. The 37 sports titles include 28 Olympic sports, and seven non-Olympic sports.

It should be noted that esports has not been confirmed on the official sports list. On Aug 29, 2018, People Esports, an esports subsidiary media platform owned by governmental media outlet People.cn, posted a statement on Weibo that esports will become an official sporting discipline of the Hangzhou Asia Games. The statement has been viewed over 3M times according to Weibo status, and has not been deleted at the time of writing. This news was widely reported across western media.

In 2018, esports was incorporated as a demonstration sport in the Jakarta Palembang 2018 Asia Games. Multiple titles including League of Legends Database-Link-e1521645463907

NetEase Adds Sponsorships to its NEXT Spring Season

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Credit: NetEase

On April 8, Chinese game publisher and tournament organizer NetEase Database-Link-e1521645463907



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