Mentioned in this article
- Competitive gaming platform nicecactus.gg has closed a €5M EUR ($5.5M USD) Series A from a group of private investors.
- Additionally, the company launched the €1M ($1.1M) Nicecactus Grassroots Esports Fund to support amateur and semi-pro players in the early stages of their careers.
- Previously known as Esport-Management.com the company rebranded to nicecactus.gg, paying homage to the company’s birthplace Nice, France.
Today, competitive gaming platform nicecactus.gg (previously Esport-Management.com), announced the closing of its €5M ($5.5M) Series A financing round. According to marketing director Nic van ’t Schip the financing will be put towards building and refining the company’s product offering, attracting top talent in Europe and North America, and scaling the business. The round was raised by a group of private investors, further financial details of the transaction were not disclosed.
Additionally, the company revealed the launch of its $1.1M Nicecactus Grassroots Esports Fund, which will help amateur and semi-pro players and teams take the next step into professional gaming. The fund will support esports athletes with grants for travel to and accommodation at tournaments as well as booking bootcamps at professional training locations. Grantees will be selected based on their applications and performance in nicecactus.gg’s training programs.
The Esports Observer was told that the company will assemble a board of directors consisting of the internal leadership team and external partners to review and approve grant requests by Schip. He also explained that the Nicecactus Grassroots Esports Fund won’t provide loans that need to be paid back, but rather sponsorship grants that do not require repayment.
Established in 2017, nicecactus.gg supports aspiring pro and semi-pro gamers at all stages of their journey. The company is working with partners including DreamHack, G2 Esports, AS Monaco, and Magic Gaming, to offer a “comprehensive, inclusive, and supportive environment” for professional growth and development for gamers around the world.
“We deeply believe that if esports wants to enter the next stage of growth, it must be catered to and fostered at the grassroots level. By starting the Nicecactus Grassroots Esports Fund and raising additional capital to help unleash the full potential of every esports athlete, we further solidify our commitment to finding and raising the next generation of esports athletes,” said Alexandre Amoukteh, co-founder of nicecactus.gg.
