- The NBA 2K League has signed a multiyear partnership with Stance, to serve as the competition’s official sock partner.
- Stance will sell not only team-branded socks, but outfit in-game basketball avatars.
- Existing apparel partners for the NBA 2K League include New Era and Champion Athleticwear.
As its second season continues, NBA 2K 
League has revealed a new sponsor: sock and underwear brand Stance. As part of a multiyear agreement, Stance will make available branded socks for each of the 21 NBA 2K League teams, while the in-game basketball avatars will also wear digital versions. Financial terms of the deal were not disclosed.
Stance joins New Era and Champion Athleticwear as an official apparel supplier for the league—which is a joint esports venture between the NBA and 2K Games
