- The NBA 2K League has signed a multiyear partnership with Stance, to serve as the competition’s official sock partner.
- Stance will sell not only team-branded socks, but outfit in-game basketball avatars.
- Existing apparel partners for the NBA 2K League include New Era and Champion Athleticwear.
As its second season continues, NBA 2K 
League has revealed a new sponsor: sock and underwear brand Stance. As part of a multiyear agreement, Stance will make available branded socks for each of the 21 NBA 2K League teams, while the in-game basketball avatars will also wear digital versions. Financial terms of the deal were not disclosed.
Stance joins New Era and Champion Athleticwear as an official apparel supplier for the league—which is a joint esports venture between the NBA and 2K Games
. Much like how Champion has numerous apparel deals in both traditional sports and esports, Stance has existing partnerships with North American sports teams within the NBA and MLB.
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On April 3, the Charlotte Hornets were announced as the first team to be introduced in the 2020 NBA 2K League season. The Hornets will need to create an affiliate organization, the name of which is still to be revealed. While the first year of the league was broadcasted exclusively on Twitch, the current season is being simulcasted on both the Amazon platform and Google’s YouTube.
