Credit: Spectra/N3rd Street Gaming
- Amateur and semi-pro esports network N3rd Street Gamers (NSG) has partnered with Spectra to attract corporate sponsors.
- N3rd Street Gamers hosts local esports competitions that focus on emerging talent and semi-pro player tournaments.
- Spectra will provide sponsorship sales representation for NSG’s esports venues and competitions.
N3rd Street Gamers (NSG) has partnered with Spectra, an integrated service provider specializing in venue management, hospitality, and partnerships.
Spectra will provide sponsorship sales representation for NSG’s Localhost Arenas in Philadelphia and Denver, and the brand’s esports competitions.
“We are extremely excited about our new partnership with Spectra,” Danny Harvith, director of business development for NSG, said in a release. “The world of esports is rapidly looking more and more like the traditional, professional sports world. To have a partner with such a strong history of success in pro sports is both humbling and exciting.
Spectra Partnerships represents both Philadelphia Fusion 
and its upcoming Fusion Arena , which will open for the 2021 Overwatch League Season. The company represents several other Philadelphia-based properties including Xfinity Live!, Philadelphia Flyers, Philadelphia Wings, and the Wells Fargo Center.
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“Together with Spectra, we hope to continue providing our esports communities with better experiences, more opportunities, and stronger support for the next generation of esports competitor,” added Harvith.
Founded in 2009, N3rd Street Gamers operates local-area network (LAN) gaming centers and has since expanded from its headquarters in Philadelphia into several other major cities. The company runs hundreds of local esports competitions each year, focusing on grassroots amateur and semi-pro competition.
These events include the 10-city National Championship Series, which now includes Overwatch.
NSG’s efforts have garnered attention from investors that are eager to reach young consumers. The brand previously received investment from SeventySix Capital, a firm led by former MLB star Ryan Howard and in June 2018, received an undisclosed investment amount from Comcast Spectacor.
“We are incredibly impressed by the innovative leadership of the NSG team and the service offerings they are developing for the esports community,” Bryan Furey, Spectra Partnerships senior vice president said in the release. “The esports industry continues to skyrocket as brands recognize their opportunity to reach this young, educated and tech-savvy audience. Spectra is pleased for the opportunity to team up with NSG and create corporate partnerships that authentically fit their national player base.”
