The League of Legends Championship Series (LCS) has established a multi-year partnership with telecommunications company Verizon.
Starting with the 2020 Summer Split, Verizon will bring its 5G Ultra Wideband network to the LCS as its official 5G wireless network provider in a deal said to span over three years. The pair will additionally continue to explore ways to upgrade “player and fan experiences across the league.”
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Through this union, Verizon will act as the first-ever presenting partner for Academy Rush, a new show highlighting Academy matches with shoutcaster and analyst commentary. The release teased future collaborations between the telecommunications provider and LCS Studios “once matches return to the arena.”
In January, Verizon jumped into a strategic partnership with North American organisation Dignitas. The result of which laid plans to establish a 5,500 square foot facility in Los Angeles utilising the company’s 5G network, and serve as both a headquarters and training facility for Dignitas’ LCS team.
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The partnership between the LCS and Verizon will debut on June 12th with the Summer premiere of Academy Rush.
Earlier this week, Riot Games brought in South Korean multinational conglomerate Samsung as a partner of the LCS for its Summer Split. The partnership will be activated through the “Samsung SSD Fast Five” segment, a new addition to the LCS broadcast that “tracks week-to-week how quickly players reach key milestones in each position.”
Esports Insider says: Verizon has displayed a very serious commitment to esports this year, partnering with Dignitas on a substantial facility in Los Angeles, as well as now partnering with the LCS itself in a multi-year deal. In March, the company also found itself teaming up with FaZe Clan on a coronavirus response event, adding up more evidence to support the claim of Verizon’s dedication to the industry.
