Credit: Invictus Gaming/Chevrolet
Mentioned in this article
- American car brand Chevrolet signs a partnership deal with Chinese esports organization Invictus Gaming (IG).
- Chevrolet’s logo has appeared on IG’s regular team jacket and LPL team jersey, and the team will specifically promote the new Chevrolet Tracker SUV.
- IG and Chevrolet posted an “IG X Tracker” commercial on Weibo, featuring the five IG League of Legends players. In addition, the players each appeared in their own Chevrolet commercials.
American car brand Chevrolet has signed a deal with Chinese esports organization Invictus Gaming 
(IG), acting as the team’s official car partner. Financial terms were not disclosed. The specific aim of the deal is marketing Chevrolet’s new Tracker SUV, which will be used by the team for travel and content. In addition, Chevrolet’s logo has been featured on IG’s regular team jacket and League of Legends Pro League (LPL) team jersey.
On July 4, Chinese esports organization Invictus Gaming posted a commercial called “IG X Tracker” on the Chinese social media platform Weibo. The commercial featured the five IG players from the organization’s world champion League of Legends squad. In addition, each of the five players were featured in their own individual Chevrolet commercials. All six commercials were posted on the Chevrolet official Chinese website.
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This partnership deal was first showcased on June 12. IG’s five League of Legends players appeared on the Chevrolet stage at the Chongqing Auto Show, wearing their team jackets with Chevrolet’s logo alongside the team’s own branding.
In June of 2018, Mercedes-Benz signed a one year deal with fellow Chinese esports organization Royal Never Give-Up (RNG). Last month, Mercedes Benz announced it has renewed the sponsorship deal with RNG in 2019, financial terms undisclosed. Mercedes-Benz has also been a main sponsor for the LPL since 2018.
