Canadian esports and iGaming company Intema Solutions has overhauled its branding and will be operating under the name React Gaming Group Inc. from now on.
The company will continue operating its esports teams and betting operations under the new name, and will also continue trading on the TSX Venture Exchange, under the symbol RGG.
RELATED: Intema Solutions acquires Parabellum Media
React Gaming Group is the owner of esports betting platform LOOT.BET, social gaming platform HypeX.gg, as well as esports teams Parabellum Esports and Team BloodHounds. The company noted in a release that the new name and branding have changed to reflect the company’s activities in the esports and iGaming sectors.
Laurent Benezra, President and CEO of React Gaming Group, said: “The addition of LOOT.BET has increased our revenues considerably, and we are convinced that we can expand our leading online gaming and betting platform activities into promising new markets.
Over the next few weeks, we will be launching several marketing initiatives to increase LOOT.BET’s user base, currently estimated to be over 500,000 users.”
Prior to its rebrand to React Gaming Group, Intema Solutions acquired LOOT.BET for $14.75m (~£10.6m) in May last year.
RELATED: Intema Solutions acquires Isle of Man gaming license
It aslso acquired Parabellum Media, the parent company of esports organisation Parabellum Esports and Northern Shield Academy, for $564,570 (~£420,320). Parabellum Esports has rosters in CS:GO, sim racing, Rainbow Six and Rocket League.
React Gaming Group said it had further plans to monetise not just Parabellum Esports, but also other properties under its umbrella.
Esports Insider says: It’s not often that we see holding companies change their branding completely, but the former Intema Solutions team has decided it is finally time for an overhaul. The new branding looks to reflect the company’s wider remit following its key strategic acquisitions.
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