Credit: Infinite Esports & Entertainment
- Infinite Esports & Entertainment’s Houston Outlaws has partnered with Texas-based grocery chain, H-E-B.
- The Overwatch League team will feature the H-E-B logo on its home and away jerseys.
- The companies will produce branded reusable grocery bags, as well as host meet-and-greet sessions. H-E-B will also deliver food for Outlaws watch parties.
The Houston Outlaws 
Overwatch League (OWL) team has added San Antonio, Texas-based grocery chain H-E-B as its latest sponsor.
Founded in 1905, H-E-B is a privately-owned company that operates 400 stores in Texas and Mexico. This is H-E-B’s first esports sponsorship deal. The announcement gives the Outlaws a key local sponsor ahead of the 2020 OWL season, which will see all 20 teams play out of their respective home markets.
The H-E-B logo will appear on the sleeves of Outlaws’ home and away jerseys, which will debut during the team’s opening Stage Two OWL match on April 13. Additionally, the companies will create branded reusable grocery bags available at H-E-B stores in Houston, Austin, and San Antonio.
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“Our local communities comprise key elements of the Houston Outlaws’ identity, and H-E-B continues to play a major role in supporting the Houston, Austin, and San Antonio markets,” said Ryan Musselman, president of Houston Outlaws parent company Infinite Esports and Entertainment , in a release. “Through H-E-B, we can ensure our players have the proper food and nourishment they need to continue competing at the professional level.”
H-E-B will also be the official food delivery partner for Houston Outlaws watch parties, and H-E-B stores will host meet-and-greet events with Outlaws players.
