Credit: Blizzard Entertainment
- GameStop detailed its plan for several activations at the first Overwatch League (OWL) home game, taking place April 27-28 in Dallas.
- Activations will include free tickets, an after-party, meet and greet sessions with players, and merchandise giveaways.
- GameStop has invested heavily in Texas-based esports organizations over the past month, partnering with local teams and acquiring the naming rights to CompLexity Gaming’s new training facility.
Videogame retailer GameStop detailed its activation plans for the sold-out Overwatch League 
(OWL) Homestand Weekend in Dallas, April 27-28.
GameStop is giving away free tickets to the Dallas Fuel
Homestand Weekend with any purchase at the Village at Allen store, which is located near the Allen Event Center. Tickets (while supplies last) will grant access to the event and seats in a special “Fuelnatics” section.
The retailer will be a presenting sponsor of the OWL after party and will give fans a chance to win party access and merchandise through social media activations on-site.
Related Article: Tickets For First Overwatch League Home Game Sell Out
“The esports scene continues to flourish in the Dallas/Fort Worth metroplex and we are excited to see our hometown partner, Dallas Fuel, host the first-ever Overwatch League homestand in front of thousands of fans this weekend,” Frank Hamlin, chief marketing officer for GameStop told The Esports Observer.
GameStop reported a 7.9% drop in net sales YoY for the fourth quarter of 2018 and recently named its fifth CEO in the span of a year. The retail giant now turns its attention to the $1.1B USD esports industry through content partnerships and sponsorships, particularly in its home state of Texas.
Thus far, GameStop has acquired the naming rights to compLexity Gaming’s
new training facility in Dallas, set to open in May. It also announced several Texas-based partnerships in March including compLexity Gaming, Envy Gaming , and Infinite Esports & Entertainment .
The company told The Esports Observer that it plans to continue its partnership strategy “at a bigger scale” in 2019—calling the Dallas/Fort Worth area the “epicenter of esports.”
