Berlin-based organisation G2 Esports is extending its partnership with online prepaid payment provider paysafecard for a fourth year.
The extended deal will see the paysafecard brand promoted across the organisation’s social media channels and Twitch live streams.
paysafecard-branded giveaways, online player challenges, dedicated team signing sessions and meet and greets are also confirmed to be in the works.
Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports commented on the extension in a release: “With paysafecard we have been able to take G2 content creation to the next level with projects like Making The Squad. Together we are exploring new ways of entertaining the esports audience and new ways of expanding our partnership, paysafecard is our longest-standing partner and we are thrilled to strengthen our relationship as we continue to bring innovative and entertaining content to esports fans worldwide.”
paysafecard and G2 Esports have previously collaborated on interactive talent show ‘Making The Squad,’ aiming to find the next four top content creators in Fortnite to create a team.
Konstantinos Maragkakis, Esports Media Representative for paysafecard added: “paysafecard’s connection to esports has been in our DNA since our company was founded nearly 20 years ago to enable gaming enthusiasts to pay online – as safely and as simply as with cash. We want to give something back to the esports community and provide them with unforgettable, unique experiences. Partnerships with major industry players like G2 Esports enable us to do this.”
In February, G2 Esports announced the close of €15 million (£12.9 million) funding round, which saw contributions from the likes of YuChiang Cheng, President of Topgolf Media. The organisation is also partnered with Twitch, Logitech G, AOC, Esport Management, AORUS, and NEEDforSEAT.
Esports Insider says: It appears as if both G2 Esports and paysafecard are in it for the long haul, though it’ll take a lot to be hailed as iconic as other partnerships between the likes of Betway & NiP and Intel & ESL. Long-term partnerships tend to be rare in esports so it’s great to witness it when they do come around.
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