Home Business Foot Locker to Sell Champion Athleticwear Esports Apparel at Retail

Foot Locker to Sell Champion Athleticwear Esports Apparel at Retail

by Andrew Hayward
  • Foot Locker, Inc. will sell a Champion Athleticwear line based on five esports teams, both online and at select retail locations.
  • The apparel line includes jerseys, t-shirts, and sweatshirts featuring the logos and branding from OpTic Gaming, Dignitas, Counter Logic Gaming, Spacestation Gaming, and Renegades.
  • The company’s Champs Sports location in Times Square, New York City will host an event on May 18 featuring players from all five teams.

Sports apparel retailer Foot Locker, Inc. today announced a collaboration with Champion Athleticwear that will see new apparel from five esports teams sold through its stores.

Champion has produced a new line of apparel featuring jerseys, sweatshirts, and t-shirts from OpTic Gaming Database-Link-e1521645463907

, Dignitas Database-Link-e1521645463907, Counter Logic Gaming Database-Link-e1521645463907, Spacestation Gaming, and Renegades Database-Link-e1521645463907. Of those teams, OpTic Gaming, Dignitas, and Renegades had previously-announced apparel deals with Champion.

Foot Locker will launch the line tomorrow, May 2, in select retail stores and online across multiple brands, including Foot Locker, Champs Sports, Eastbay, and Footaction. The company currently operates about 3,220 retail locations across 27 countries. The jerseys were first made available via the NTWRK shopping app yesterday.

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“Foot Locker, Inc. has a storied history elevating traditional sports and athletes in unique ways, and now we are excited to elevate esports for our consumers within the Foot Locker family of brands,” said Andrew Gray, VP and chief merchandising officer for Foot Locker, North America, in a release. “This is a great opportunity for us to continue our mission of inspiring and empowering youth culture.”

On May 18, Champs Sports will hold an in-store event at its Times Square, New York City location, which will let attendees battle players from each team and purchase apparel. The event will be streamed via Twitch Database-Link-e1521645463907

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Champion AthleticwearChamps SportsCounter Logic GamingDignitasfoot lockerNew York CityNorth AmericaOptic gamingRenegadesSpacestation Gamingtwitchunited states



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