Esports organization Fnatic has announced a global partnership with gaming chair manufacturer Anda Seat. The companies have teamed up to launch a Fnatic-branded chair as part of their strategic partnership, which names Anda Seat as the organization’s exclusive gaming chair partner.
While most major esports organizations have a gaming chair partner, Anda Seat is not a common name amongst those deals in Western esports. The company has been more active in China and South Korea, sponsoring organizations such as Victory Five, MQ, and SUNING Esports.