Home Business Evil Geniuses Rebrands with New Logo and Slogan

Evil Geniuses Rebrands with New Logo and Slogan

by Kevin Hitt

Mentioned in this article

Evil Geniuses, one of the oldest esports organizations in the scene, took to social media to unveil a new logo with the hashtag #Live Evil. Since 1999, the Seattle-based organization has been one of the most consistent brands in esports, along with its unchanged logo.

The new logo appears to be a more ominous version of the previous iteration with an emphasis on the Evil Geniuses name being text-based and without a symbol.

Evil Geniuses has gone through many changes since it was acquired by PEAK6 Investments. Evil Geniuses has since acquired the former NRG Counter-Strike: Global Offensive roster, after being out of the scene for years and just recently purchased the League of Legends Championship Series (LCS) spot formerly held by Echo Fox.

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